Privacy Policy
Kid Car NY cares a great deal about your privacy. We necessarily gather information from you in the course of our business, and we use this information in serving you. We do offer our customers a once-a-week email from local companies that have goods and services we think you might like. These COMPANIES SEND US THEIR OFFER, and we aggregate it into a single email that you can look view at your leisure. Offers typically include discounts and special notices from companies whose services you may already use. We do it this way so that WE NEVER SHARE YOUR EMAIL ADDRESS WITH ANY THIRD PARTIES. We hate spam, too. We know we won't spam you. This way, neither will anyone else as a result of your membership with us.
That's the big picture. The details, a whopping eight pages of 'em, are below. This Privacy Policy is our current corporate policy on these subjects. To understand it, you should read the entire policy carefully through to the What You Consent and Agree To section at the end of the policy.
When you read our Privacy Policy, you can expect to learn about the following topics:
Who We AreScope and Nature of Policy
Collection of Data
Use of "Cookies"
Third Party Websites
Retention of Data
Use of Data
Type I Uses
Type II Uses
Sensitive Data
Options to Limit Use of Data
How to Access or Correct Data
Future Changes in Policy
Coordination with Applicable Law
Information Regarding Former Customers
Customer Questions
What You Consent and Agree To
Who We Are
As used in this Privacy Policy, the terms "we" and "us" mean Kid Car NY, LLC and any companies in which Kid Car NY may now or in the future directly or indirectly own a majority interest (commonly called "subsidiaries"). We operate a car for hire service that provides safe, comfortable, and convenient transport for children and parents.
Scope and Nature of Policy
This Privacy Policy covers personally identifiable data collected from and about you - individuals who are customers and prospective customers of our rental businesses. "Personally identifiable data" means any data about an identified or identifiable individual that are recorded in any form. This Privacy Policy does not cover personally identifiable data that we collect from and about our employees. We have different corporate policies for those types of data. Further, this Privacy Policy does not cover aggregated data from which the personally identifiable characteristics have been removed. We retain the right to use aggregated data in any way that we feel advances our business interests.
We comply with the requirements of the Safe Harbor Privacy Principles issued by the U.S. Department of Commerce on July 21, 2000 (the "Safe Harbor Principles") with respect to personally identifiable data about you. Because we comply with the Safe Harbor Principles, our transfers of such data from countries in the European Union to the United States meet the adequacy requirements of the European Union Data Protection Directive.
This Privacy Policy includes examples of the types of information we may collect and the kinds of companies to which we may disclose information. These examples are illustrative and should not be considered a complete inventory of our information collection or sharing practices. Accordingly, the words "include" and "including" mean inclusion without limitation.
We do not knowingly solicit personally identifiable data from persons under the age of 13 years.
As used in this Privacy Policy, the words "company" and "companies" mean any corporation(s), limited liability company or companies, partnership(s) or other similar entity or entities.
Collection of Data
Types and Sources of Data Gathered
| • | Information you provide, such as your name, address(es), employer(s), telephone number(s), fax number(s), e-mail address(es), your spouse/ partner's telephone number(s), fax number(s), e-mail address(es), the names and birth dates of your child(ren), and credit card information; |
| • | Information about your transactions with us, or others, such as the locations, dates and times of your reservation, arrival airlines and flight numbers and the charges you incur; and |
| • | Information we may receive from consumer reporting agencies, such as your creditworthiness and credit history. |
We gather personally identifiable data about you from a variety of sources, including websites we operate, telephone calls to our reservation and assistance centers. We also gather personally identifiable data about you from other companies with which we maintain business relationships.
Use of "Cookies" and Other Tracking Technologies
We and our agents use cookies to track customers and potential customers who visit our websites or receive our html-formatted commercial electronic mail messages ("html e-mail"), and to facilitate their use of services offered on our websites or in connection with html e-mail. A "cookie" is a set of data that a web server stores on your computer that enables the server to recognize your computer. Cookies enable websites to "remember" your entries as you move from page to page, or when you revisit the site from time to time using the same computer. When used in conjunction with html e-mail, cookies help to "remember" your responses to such e-mail. The data set that makes up a cookie will typically not have any meaning to anyone other than the party that placed the cookie. A cookie cannot retrieve other data from your computer's hard drive or pass on computer viruses.
Two different types of cookies are used in connection with our websites:
"Session cookies" track the user's progression through our sites in a single visit. These cookies enable us or our agents to remember things as the user progresses from one page to another. With most Internet browsers, session cookies are either deleted or rendered inaccessible to us and our agents as soon as the user closes his or her browser.
"Persistent cookies" enable us or our agents to remember a user at the user's next visit. Persistent cookies are neither automatically erased nor rendered inaccessible upon closing the user's browser, although persistent cookies will typically "expire" after some number of years. Upon expiration, such cookies may be deleted by the user's browser or rendered inaccessible to us and our agents. (If you do not want these cookies to remain on your computer, you can erase them through use of your browser settings.)Both session and persistent cookies may also be used in connection with html e-mail sent by us and our agents.
Your browser or other software you install may permit you to restrict the use of session cookies, persistent cookies or all cookies. If you elect not to permit the use of session cookies, you will not be able to use our websites or certain features of our html e-mail messages. If you elect not to permit the use of persistent cookies only, you may still enjoy the full functionality of our websites and html e-mail; however, if you do so, you will need to re-enter some data when starting a new website session or opening (or re-opening) an html e-mail.
In addition, certain of our web pages and html e-mail messages incorporate "pixel tags", "web beacons" or other technologies (collectively, "pixel tags") that allow us or our agents to track the actions of users of our websites and recipients of our e-mail communications. Pixel tags are used to collect non-personally identifiable data that, when aggregated with similar data collected from other website users or e-mail recipients, helps us to determine popular destinations, average rental prices, quote and conversion rates, click-throughs and other information that can be used to improve our service to our customers. Furthermore, our online and e-mail advertising vendors may use pixel tags in connection with our websites and e-mail communications to help manage our online and e-mail advertising campaigns and to strengthen the effectiveness of such campaigns. For example, if a vendor has placed a unique cookie on your computer, pixel tag technology enables the vendor to recognize that cookie during your visit to one of our websites and to learn which Kid Car NY advertisement, if any, brought you to the website. We do not use, and we seek to prohibit our agents from using, pixel tags to directly collect your name, e-mail address or other personally identifiable data; however, we may link non-personally identifiable data collected by us and our agents via pixel tags or cookies to personally identifiable data about you that we have previously collected.
Third Party Websites
Our websites and html e-mail may contain links to third party websites, which may or may not be operated in conjunction with our websites. We do not monitor or control the information collected when you choose to "click through" links to these websites. The treatment of user data by the operators of third party websites may be different from ours. For details regarding their treatment of personally identifiable data about you, you will need to read their privacy policies or contact them.
Retention of Data
While we generally retain personally identifiable data about you as long as we believe it will be useful to us, we do not retain personally identifiable data about you longer than the law of the country and state in which it is being retained permits. Currently, the principal place in which we retain personally identifiable data about you is the State of Texas, U.S.A.
Data Security
We maintain reasonable physical, electronic, and procedural safeguards to protect personally identifiable data about you from loss, misuse and unauthorized access, disclosure, alteration and destruction. As part of those precautions, we seek to protect personally identifiable data about you through technologies designed to safeguard the data during its transmission. We restrict access to personally identifiable data about you to those employees we determine need to know that information for us and our licensees to provide services to you. We also have adopted a policy under which employee misuse of personally identifiable data about you is treated as a serious offense for which disciplinary action may be taken. You should, however, be aware that there is no method of transmitting or storing data that is completely secure. Although their physical characteristics are different, postal mail, telephone calls, faxes and transmissions over the Internet all present possibilities of loss, misrouting, interception and misuse of the data being transmitted.
When we decide what data to seek from or communicate to you, or how to seek or communicate it, we try to strike a reasonable balance between the security of your data and your convenience. We do this because we believe our customers attach value to both. As a result, we sometimes use a method of communication that is less secure than some of its less convenient alternatives. An important example of this occurs in the case of e-mail. When we send e-mail to you, we send it in an unencrypted form. We do this because we believe that many of our customers do not currently have the capability to receive encrypted e-mail. As a consequence, though, if our unencrypted e-mail intended for you were misrouted or intercepted, it could be read more easily than encrypted e-mail. Because e-mail to and from us is not encrypted, please do not include your credit card number, or any other information you regard as confidential, in any e-mail you send us. A more secure way to communicate with us over the Internet is to click on the "Contact Us" link on the home page of our website www.kidcarny.com and complete the form that you are presented.
To protect personally identifiable data about you effectively, we need your help. Do not disclose under any circumstances your Kid Car NY-related login or password to anyone. If you have reason to believe that any account with us is no longer secure, you must immediately notify us of the problem by clicking the "Contact Us" link on the www.kidcarny.com home page.
Use of Data
Parties to Which We Disclose Data
We may disclose personally identifiable data about you in order to provide you with services you have requested.
Type I Uses
We may use personally identifiable data about you for a variety of purposes as described in this section, including, but not limited to, using personally identifiable data about you to make and process your reservations or membership request, provide you with customer assistance, prepare your account statements and maintain and develop software. We also may disclose information in response to requests from law enforcement agencies or government regulators. A more detailed description of the above uses and all other "Type I Uses" appears below.
Whenever we disclose personally identifiable data about you to a third party for an initial use or a protective use (as described in the relevant paragraphs immediately below), the third party's privacy policy, and not ours, will apply to such third party's subsequent retention and use (including disclosure) of the data
By becoming a member of Kid Car NY, LLC or making a reservation with us or our licensees, you are consenting to the use and disclosure of personally identifiable data about you for Type I Uses. If you do not wish to consent to such use and disclosure of personally identifiable data about you, please do not become a member of Kid Car NY, LLC or make a reservation with us.
Initial Uses. We may initially use the personally identifiable data that we collect from you to make your reservation with us; and to bill and collect amounts owed to us for your reservations or membership fees. Accordingly, if you pay your membership fee or reservations using a debit, charge or credit card, we may disclose personally identifiable data about you to the company issuing the card and to other companies that assist in processing the charges. Similarly, if you seek to have any charges invoiced to a third party, we may disclose personally identifiable data about you to that third party and to any companies that assist the third party in processing invoices.
Protective Uses. We may use and disclose personally identifiable data about you as we reasonably believe is necessary to protect our business; to comply with applicable law; to protect the rights, privacy, safety or property of you or others; and to permit us to pursue available remedies or limit the damages that we may sustain. For example, if you breach an agreement with us, personally identifiable data about you may be used, disclosed to third parties or publicly disclosed to the extent necessary to enforce the agreement and recover any amounts owed. As another example, we may, to the fullest extent the law allows, disclose personally identifiable data about you to law enforcement agencies to assist them in identifying individuals who have been or may be engaged in illegal activities.
Disclosure in Corporate Acquisitions and Sales. As we develop our businesses, we may acquire or sell assets, including ownership interests in companies, and companies may acquire financial interests in us. In those transactions, personally identifiable data about you may be among the transferred business assets. We may disclose personally identifiable data about you to any company in connection with a proposed or actual sale, merger, transfer, or exchange of all or a portion of a business or operating unit if you do business or have done business with that business or operating unit, but only if that company agrees to use the data prior to any acquisition solely for the purpose of making its acquisition decision and to observe the relevant provisions of our Privacy Policy with respect to the data. In the event that personally identifiable data about you is transferred to a company acquiring assets from us, we will require that company to agree to observe the relevant provisions of our Privacy Policy with respect to personally identifiable data about you (including any choices you have made under our Privacy Policy to limit the use of your data).
Disclosure to Agents. We may disclose personally identifiable data about you to any individual or company that we retain to assist us in the conduct of our business, including an individual or company that performs marketing services on our behalf, but only if that individual or company agrees to use the personally identifiable data about you solely for the purposes of performing the tasks on behalf of, and under the instruction of, us and to observe the relevant provisions of our Privacy Policy with respect to the data.
Use of Data from Others. We may obtain personally identifiable data about you from our licensees and from other companies with which we have business relationships. Such information may be merged with or used to enhance personally identifiable data that we have collected previously, as permitted by applicable law and our Privacy Policy.
Type II Uses
The uses of personally identifiable data about you described under this heading are called "Type II Uses." Type II Uses relate to uses of personally identifiable data about you for marketing purposes. You have the right to "opt out" of Type II Uses in the manner described below under the heading Options to Limit Use of Data.
We may aggregate and analyze all of the personally identifiable data about you to enable us to develop targeted marketing programs and service offerings that we believe are tailored to the needs of particular groups of customers. We may then use the personally identifiable data about you to contact you regarding programs and services (both our own programs and services and third party programs and services) we believe might be of interest to you. If you wish us not to contact you for this purpose, you may choose Option A described below under Options to Limit Use of Data.
WE DO NOT PROVIDE PERSONALLY IDENTIFIABLE INFORMATION TO THIRD PARTIES FOR MARKETING PURPOSES. INSTEAD, THIRD PARTIES MAY PROVIDE US WITH INFORMATION THEY WANT TO SHARE WITH OUR CUSTOMERS. WE FORWARD THIS INFORMATION TO OUR CUSTOMERS WHO HAVE NOT 'OPTED OUT' OF THESE MESSAGES. If you do not wish to receive these messages, you may choose Option A described below under Options to Limit Use of Data.
Sensitive Data
Sometimes we may obtain data about your health conditions. The most common way for this to occur is for you to ask us to accommodate a disability. For example, you may request help with the installation of a special needs car or booster seat. We do not disclose data about you or your family's health conditions to our business partners other than as authorized by the Safe Harbor Principles and applicable law, and we do not use data about you or your family's health conditions for marketing purposes.
In some countries and states, we are legally required to treat other personally identifiable data about you as sensitive and to employ additional safeguards when collecting and using that data. We will observe those requirements. If a country or state legally requires us to treat other personally identifiable data about you as sensitive and not to collect, use or disclose it without your consent, then by making a reservation and providing that data to us, you are consenting to the collection, use and disclosure of that data by us and our licensees, but only for Type I Uses. We do not disclose that data to our our business partners other than as authorized by the applicable law, and we do not use that data for marketing purposes. If you do not wish to consent to the collection, use and disclosure of that data for Type I Uses, then please do not provide that data to us; if under our and our licensees' policies, a reservation cannot be made without that data, please do not make a reservation with us or our licensees.
Options to Limit Use of Data
Options and Their Effect. You may elect either or both of the following options to limit the use of personally identifiable data about you:
A. You may direct us not to communicate any marketing offers or materials to you in the course of our business for marketing purposes. If you do this, we will not, after your direction becomes effective, either communicate any marketing offers or materials to you in the course of our rental businesses or disclose personally identifiable data about you collected in the course of business to our licensees for marketing purposes.
Please note that if you give the direction described in Option A above, you may not receive offers and services that may be of great interest to you, including discounts from stores that cater to families living in and visiting New York City. We rigorously screen these companies in an effort to ensure that they and their offers will be of interest.
How to Choose an Option. You may send us an email at opt-out@kidcarny.com and your status will be changed within 7 days. You may also make your choice by writing to us at Kid Car NY, LLC, Attn: Privacy Officer, 419 Lafayette St., New York, NY 10003. Any direction made through the mail hereunder will become effective by the end of the 45th day following the date on which your direction is received at one of the indicated addresses, or such shorter period as may be mandated by applicable law.
Subsequent Choices. If you have chosen Option A, to limit the use of personally identifiable data about you and you later choose a different option, then we will thereafter observe the terms of your latest effective choice as if it were the only instruction we had received from you with respect to the use of personally identifiable data about you.
How to Access or Correct Data
We make reasonable efforts to ensure that the personally identifiable data we have about you is as accurate, current and complete as necessary for the purposes for which we use that data.
You have a reasonable right to access and review personally identifiable data about you collected by us. You may correct factual errors in that data by sending a request to us that credibly shows the error. You should contact our main office for information about how to exercise these rights. As an alternative, you may obtain the information by writing to us at at Kid Car NY, LLC, Attn: Privacy, 419 Lafayette St., New York, NY 10003. To protect your privacy and security, we will take reasonable steps to verify your identity before granting access or making corrections.
Future Changes in Policy
We make our Privacy Policy available at through a link on the home page of our website www.kidcarny.com. We reserve the right to change our Privacy Policy in the future. Subject to applicable laws, any changes to our Privacy Policy will be effective upon posting of the revised Privacy Policy on the Internet, accessible from a link appearing on the home page of our website www.kidcarny.com. If we make changes, we will revise the "Last Updated" date on the top or cover page of our Privacy Policy.
If we change our Privacy Policy in a way that is less protective of your privacy, then the change will not apply to our use of any personally identifiable data about you that was collected by us before the change was made, unless we notify you and provide you with the opportunity to direct us not to make new uses of personally identifiable data about you.
Coordination with Applicable Law
We do business in New York State. Depending on where you live, our collection and use of personally identifiable data about you may be governed by federal and state laws of the United States (including the Gramm-Leach-Bliley Act), the laws of other countries or the Safe Harbor Principles. Where applicable, we will comply with such laws and the Safe Harbor Principles regarding our collection and use of personally identifiable data about you and will limit any disclosures of data accordingly.
Information Regarding Former Customers
We disclose personally identifiable data about former customers or customers with inactive accounts only in accordance with our Privacy Policy.
Customer Questions
We hope our Privacy Policy answers your questions about our collection and use of personally identifiable data about you. If it does not, or if you have questions about whether we are observing our Privacy Policy, you can write to us at the most convenient of the following four addresses:at Kid Car NY, LLC, Attn: Privacy, 419 Lafayette St., New York, NY 10003.
What You Consent and Agree To
By providing us with personally identifiable data about yourself, you consent and agree to the following:
- •You consent to the collection and use of personally identifiable data about you as described in the Collection of Data and Use of Data sections above, subject only to any choices you have made as described under Options to Limit Use of Data, and to your right to access and correct data as described in How to Access or Correct Data above.
You specifically consent to:
- •The disclosure of personally identifiable data about you in connection with corporate acquisitions and sales as described under Use of Data - Type I Uses - Disclosure in Corporate Acquisitions and Sales; and
- •The collection and use of any sensitive data about you for Type I Uses as described under Use of Data - Sensitive Data.
- •You acknowledge that you accept the risks described under Data Security and agree to take the precautions to assist us in protecting your data described under Data Security.
- •You agree that we may make changes in our Privacy Policy as described under Future Changes in Policy.